Sandon Global has strengthened its European distribution and technical sales team by appointing Carlos Da Rocha. Operating under the brand A.F.P. Da Rocha has an abundance of knowledge in the flexographic print industry.

Da Rocha founded the first ever flexo industry college in France back in 1993, relying on his skills and knowledge as a skilled rotogravure and flexo printer.

In recent years, Da Rocha went on to perform senior technical roles in Morrocco, Switzerland, France, Portugal and Spain for commercial print houses, ink manufacturers Sericol and a European anilox supplier.

“Carlos is a welcome addition to our distribution network,” says Sandon Global’s export manager Stuart Mitchell. “And as an approved reseller of Sandon Global products and services, his excellent print knowledge will be invaluable as we build our brand overseas. Carlos’ ability to speak five languages is also a huge asset in an international, highly technical market place.”

“Sandon Global has a fantastic reputation for quality, precision and delivering results,” explains Da Rocha. “I am thrilled to be representing them in the French market and look forward to developing exciting new projects that will see them continue to push the boundaries of anilox performance and quality standards.”